Multinational computer software company, Adobe Inc., announced that it has entered into a definitive agreement with Semrush Holdings, Inc. to acquire Semrush in an all-cash transaction for $12 per share. This amounts to approximately $1.9 billion in total equity. 

Reasons for Acquisition

• Increased Brand Visibility: Adobe was attracted to Semrush due to its generative engine optimization and search engine optimization solutions. With the use of Semrush’s existing GEO and SEO solutions, Adobe can help its audience expand their brand visibility and market reach. 

• Shift towards AI: Semrush has been a leader in search engine optimization for over 10 years. They have utilized this expertise in the face of artificial intelligence to create a new solution for staying discoverable in the era of AI search: generative engine optimization. Adobe’s acquisition of Semrush allows it to take advantage of this technology without having to develop it. 

• Comprehensive Solution: By acquiring Semrush, Adobe enables itself to solve existing pain points by setting up a wider product range that creates an “all-in-one” solution. This solution will allow their customers to have a holistic view of how their brands appear not only across channels they own, but also in traditional web searches and large language models. 

Conclusion

Adobe’s acquisition of Semrush is expected to close during the first half of 2026. This merger is designed to create a stronger, comprehensive software for marketers and business owners all over the world by increasing brand visibility and easing existing pain points. Additionally, Adobe gains a larger market share and new technology to help it navigate the AI era. 

If you’re interested in finding the Adobe to your Semrush, contact Stony Hill Advisors today. Let’s work together.